Branded Content Delivers Beyond ROI
Content Strategist, Series Producer, Writer + Production Manager
The Globe and Mail wanted to create engaging content for their readers with an appreciation for high-end products. I developed and scripted this energetic and informative travel series with seasoned Food Network host, Bob Blumer. From organizing a surrealist feast for 12, to tracking down local crew in a town with a pop of 150,000, I provided all the production in Toronto and on location in Spain.
Authentic Commercial Campaign that Resonates
Commercial Producer + Writer
I developed and scripted this 3 x 15 second series and 1 x 30 second spot based on authentic testimonials from real families this company has supported. Each spot targets a different customer demographic and showcases the life cycle of a mortgage.
Health Awareness Strategy Changes Habits
Campaign Lead, Digital Strategist, Website Developer, Producer + Writer
This awareness campaign included print, radio, powerful patient stories and a custom built microsite. The client’s goal was to double the number of esophageal scope patients. Based on my experience, the best way to create action in the healthcare field is to spearhead content with real survivor stories. The campaign received over 1.9 million impressions and outperformed industry benchmarks on click rate, costs and engagement by almost 200%.
Budget Efficient Year-Long National Campaign
Content Strategist, Series Producer, Director, Writer + Production Manager
The YMCA wanted to showcase its uniqueness as a community space, to stand out from traditional gyms. I strategized this campaign to profile members who have been transformed by YMCA’s services to show their proof of value. I mined member stories from across the country and delivered a full year-long content campaign that included PSAs, a Youtube series, blogs and print materials.
Documentary Series Raises Major Funds
Content Strategist, Director, Producer + Writer
For two years, I’ve provided Habitat with full-service content strategy and production services to create dozens of documentary shorts for online and social platforms. I developed this content strategy to feature family success stories as proof of the organization’s value to help raise funds and awareness.