Meet Buster. The dog who is changing our lives for the better. Because as we’re seeing change in him, change is happening in us too. Here are the 5 life lessons that he’s helping me take into 2021, because we all need a little Buster energy in our lives.

Imagine being on the front lines, every single day, dealing directly with people presenting COVID symptoms. Now imagine that the equipment protecting you from that virus is quickly running out. That’s how the past few months have looked like for this episode’s guest, Dr. Caitlin Carew, pediatrician at St Joseph’s Hospital.

One of the best ways to uncover what matters to your customer, is through their internet searches. Any time we want to learn, shop, or solve an argument, we Google it. Which means that a great SEO strategy, which is in turn, a great content strategy, must be driven by your audience’s wants and needs. 

I believe that recording the way we are feeling and reacting right now, however ugly or benign, is important. Especially when days and emotions have started to blend together into a darkest timeline version of Groundhog Day, we need something that we can reflect on when we’re on the other side of this thing. OR maybe I’m just really bored.

We’re all going to be “meeting” a lot of people through the video screen on our computers and phones. Our careers and love lives may now be dependent on those first-screen impressions. So how do you put your best face forward (literally) on a videoconference call?

Tested and proven adjustments you can make to your Zoom settings to get the most out of a video interview, so you can get “out there” and feed your creative spark. The risk has never been lower, and the reward has never been greater.

In case you’re feeling like total garbage, or your quarantine anxiety is through the roof, I thought I’d share a couple of tips that really helped me feel like myself again.

I’ve never been so in touch and up-to-date about the lives of the people I care about. And it’s kinda great.

Experiential activations give you the opportunity to chat directly with your consumers, define your brand culture and create customer-generated content.

Sometimes the best stories are right in front of you; the bus driver you see every morning, the man having a road rage fit on the DVP or your neighbor with all the cats – but you’ll never get a chance to hear their stories if you don’t stop to ask. It’s a lesson I wish I had learned before my grandfather passed away.

10 tried and true tips to help you mine the best stories from every interview you do.

You will be amazed at how sitting down with your team and answering some of these questions will open up some great dialogue about the type of corporate video you want to produce.

The last 20 years have seen amazing growth in what I like to call “adult” cartoons. Complex, hilarious shows with fantastic character development and big story arcs, that pack some serious emotional punches.

How I dive into media optimization, targeted ad buys and tips to upgrade social channels to provide my clients with holistic and clean strategy and digital marketing plans. 

Motivate a millennial and not only will they exceed your expectations, they might also teach you a thing or two. Because motivating younger staff means you can do more with less.

Because Producers are storytellers, we are always game for a good yarn. The more I travel, the more I have to share with the people around me, and the more experiences I have to pull from when encountering something new.