Documentary Producer
REAL STORIES FOR REAL IMPACT
Documentary storytelling can be an extremely powerful tool to show the value of your brand or raise funds for your organization. Through documentary storytelling, I’ve helped organizations like the YMCA Canada secure thousands in earned media, Camp Ooch raise over $37 million and a local cancer clinic launch a nationwide health awareness campaign. As a partner with the Globe and Mail, I’ve connected brands with their audiences through engaging, quality content that resonated with targeted demographics and kept audiences coming back for more.
Branded Content Creator
CONTENT WITH SUBSTANCE
The secret ingredient of branded content is to create spots that have value-add for your audience. Through my decade of experience, I have learned what resonates with audiences and how to develop more content for less. I collaborate with my clients to create campaigns that are backed by research, meticulously developed and within budget. As a branded content creator, I can run campaigns from start to finish; from research and strategy, through to writing, production and video campaign delivery.
Digital Content Strategist
WHERE ROI AND AUTHENTICITY INTERSECT
We live in a content hungry world, but without strategy, piecemeal content can be a bit like a bowl of spaghetti without a fork. I collaborate with my clients to create authentic content strategies that help drive awareness, raise funds and speak to new audiences in a budget efficient way, that achieves real ROIs. I’ve helped launch public health awareness initiatives, developed year-long content campaigns and strategized media buys that consistently beat industry benchmarks for engagement and impressions.